Cannes Lions 2010 / PR 2 x Gold for Philharmonic Orchestra
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To raise awareness for the Hamburg Philharmonic Orchestra Jung von Matt/Alster came up with the idea of creating the biggest concert in the world:
They took the 100 musicians out of the orchestra pit and put them in 50 different locations throughout Hamburg. They were still able to perform together by watching the conductor Simone Young on little monitors in front of them.
Thousands of people in the streets of Hamburg and countless users online became concertgoers and experienced Brahms’ 2nd Symphony as it has never been heard before.
With our director Mario Zozin we shot a cinema commercial as part of the campaign to announce the event and explain the idea to potential sponsors.
Thanks to Jung von Matt and Milena Ivkovic for this great opportunity!