We produce innovative motion content for entertainment,
advertising and marketing communications. 
erste liebe represents strong creative talent from diverse disciplines.
the term „erste liebe“ means „first love“ in english:
we love to produce every project with fresh passion!

Tamir Moscovici

Porsche GTS - The Committee

One committee and one clear assignment: to reformulate three letters to a sports car concept, that has always caused a stir among enthusiasts.
Our director, Tamir Moscovici teamed up with US agency Cramer-Krasselt to produce a global cinema campaign launch spot for the Porsche Boxster and Cayman GTS. Using this thrilling concept we were able to create this exciting film, becoming hugely successful on the internet, racking up 1 million views on the Porsche website, within the first 24 hours.